Privacy Policy — ARmies

Effective date: May 26, 2026 · Last updated: May 26, 2026

This Privacy Policy describes how Big Mobile Games ("we", "us", "our") collects, uses, and discloses information when you use the mobile application ARmies (package com.bigmobilegames.armies) on iOS and Android devices (the "App").

1. Information We Collect

When you use the App, the following information may be collected automatically by us or by third-party services we integrate:

Device information: device model, operating system version, system language, device region.
Advertising identifiers: Google Advertising ID (Android) or Apple Identifier for Advertisers (IDFA on iOS, only with your permission via the App Tracking Transparency prompt).
IP address (for ad serving and basic security).
App interaction data: in-game events, session duration, crash logs.
Camera input: the App accesses your device camera only to enable Augmented Reality (AR) gameplay. Camera frames are processed locally on the device and are never recorded, stored, or transmitted off the device.
Local network access: when playing multiplayer over Wi-Fi, the App communicates with other devices on your local network. No data is sent to our servers.

2. How We Use Information

To provide and maintain the App's functionality (AR gameplay, multiplayer matchmaking over LAN).
To display advertisements through Google AdMob.
To diagnose crashes and improve stability.
To comply with legal obligations.

3. Third-Party Services

We use the following third-party services that may collect information used to identify you:

Google AdMob (advertising) — Privacy Policy
Google User Messaging Platform (consent management) — part of Google AdMob.
Unity Technologies (game engine, optional analytics) — Privacy Policy

These services may collect data such as advertising IDs, device identifiers, IP address, and approximate location to deliver personalized or non-personalized advertisements based on your consent choices.

4. Legal Basis for Processing (GDPR / EEA Users)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, our legal basis for collecting and using the information described above depends on the data and the context:

Consent — for personalized advertising and optional analytics. You may withdraw your consent at any time through the in-app privacy settings.
Legitimate interests — for crash diagnostics, fraud prevention, and non-personalized advertising.
Performance of a contract — to provide the App's functionality.

5. Your Rights

Depending on your jurisdiction, you have the right to:

Access the personal data we hold about you.
Request correction or deletion of your data.
Object to or restrict processing.
Withdraw consent at any time.
Data portability.
Lodge a complaint with your local data protection authority.

To exercise any of these rights, contact us at [email protected].

6. Children's Privacy

ARmies is not directed at children under the age of 13 (or under 16 in the EEA). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

7. Data Retention

We retain the data described in this policy only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. Advertising identifiers and analytics data are retained according to the policies of the respective third-party providers (Google, Unity).

8. Data Security

We take reasonable technical and organizational measures to protect your information. However, no method of transmission over the Internet or method of electronic storage is 100% secure.

9. International Data Transfers

The third-party services listed above may process your data in countries outside your country of residence, including the United States. Those services rely on appropriate safeguards (such as the EU-US Data Privacy Framework or Standard Contractual Clauses) for international transfers.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the new policy at this URL and update the "Last updated" date above. Significant changes will be highlighted in-app where appropriate.

11. Contact Us

For any questions or requests regarding this Privacy Policy or your data:

Big Mobile Games
Email: [email protected]